The work of running, governing and automating a cloud estate. We publish for the people doing it, whichever providers it sits across.

Starting out in cloud

What we cover

Three areas of one job. A decision in any one of them shows up in the other two.

Getting into cloud operations

Almost nobody arrives in this work on purpose. There is no agreed route in, so we are writing one and connecting the people walking it to the practices doing the hiring.

The route in

A written path from the fundamentals to the point of being employable, in the order that actually works. What to learn, what to skip and what gets asked once you are in the room.

Read the route

The talent register

Tell us what you can do and what you are aiming at. Practices hiring through the community see the register, and it costs you nothing to be on it.

Put your name down

Roles and placements

How this works

What the estate is costing you

Enter your monthly spend, then set the two assumptions you would defend in front of a finance team.

Monthly cloud spend, all providers combined

Capacity running with no measurable use 14%

Capacity provisioned above what it needs 18%

How much of that you could realistically reclaim 40%

Recoverable each year

Annual estate spend$0
Idle capacity$0
Reclaimable from right-sizing$0
Share of total spend0%

Idle capacity is treated as fully recoverable, right-sizing only at the rate you set. No benchmark is implied. Treat it as the opening line of an audit rather than its conclusion.

The Breakdown

A fortnightly email on what changed at the providers and what it does to your operational load. Free to read.

In a typical issue

A change shipped by AWS, Azure or Google Cloud and the operational impact that went unflagged
One pattern worth auditing across your estate this fortnight
How other operators are handling it, in their own words
A short checklist you can work through

Client campaigns for MSPs

Your clients need to hear about idle spend, exposure and AI readiness. Writing it takes time you do not have, so we write it for you.

Finished campaigns, branded to your practice, sent from whatever platform you already use.

See what is included

Tell us about your practiceYour logo, colours, tone of voice and the client verticals you serve.
Receive your campaignsWritten, branded and ready to paste into your own email platform.
Send them yourselfYour list stays with you and we never hold a copy of it.

The Slack community

What the channels are for

Asking the question you would rather not put in a vendor forum
Comparing how other practices handled the same change
Second opinions on architecture and cost decisions before you commit
Roles and introductions passed around by people who know the work

Hear about it first

Get in touch

Podcast, writing, partnerships, sponsorship. This reaches a person rather than a queue.

Back

Trying to get into cloud operations

It hires constantly, it pays well, and there is no fixed way in. The route is not written down anywhere and the jobs get filled through people who already know each other.

The route

Six stages from the fundamentals to employable, in the order that works.

The register

Your details in front of practices at the moment they are hiring.

The roles

Every opening practices post here, sent to you as it lands.

Five questions, no fee, and you can come off it whenever you like. Roles reach you by email as practices post them.

The route in

Six stages, in this order. Skipping one shows up later as a gap you cannot explain in an interview.

The talent register

Practices cannot find people. People cannot get seen. The register puts both in one place.

No fee in either direction, and you can come off it whenever you like.

Roles, internships and placements

If you run a practice and you are hiring, or you can take somebody on for an internship or a placement, tell us what you need. Posting is free while the board is being built, and every listing is described by the person who will do the interviewing.

Back

Client Campaign Kit

Email campaigns written on the cloud operations topics your clients ask about, branded to your practice and ready to send from wherever you already send email.

Start free How it works

What is included

Idle and orphaned spend

Where a client pays for capacity and seats nobody uses, and what can be done about it. This is the campaign that most reliably opens a commercial conversation.

Exposure and posture

Identity, public surface and configuration drift, written in language a business owner can act on rather than a technical audit.

AI readiness

Clients are asking what to do about AI and most practices have nothing written down. This gives you a considered position to send them.

How it works

There is no new platform to learn. You receive finished assets and put them wherever you already send email from.

Verify your work emailCompany domains only, which keeps the room made up of working practices.
Add your brandLogo, colours, tone of voice and the client types you serve.
Download and sendSubject lines, body copy and HTML, ready for your own platform.

No card required. A few limits apply so the free tier stays workable for everyone.

Work email requiredA verified company domain. Free mailboxes are declined.

One allocation per practiceTied to your domain rather than your inbox.

Capped by campaign count

You do the sendingWe never email your clients and never store your list.